Tag Archives: product

How to Mentally & Technically Prepare For Your Launch (With Guest Derrick Reimer)

Episode 274 | How to Mentally & Technically Prepare For Your Launch (With Guest Derrick Reimer)
Date: 2016-02-02
Link: Startups for the Rest of Us
 
Startups for the Rest of UsYou feel like you have a lot more time than you actually do.
If you are launching a major new feature then sit down and try to think about how this feature affects other features in the app, onboarding, and other flows that already exist.
Get features in front of customers early on.
It makes customers happier when they can figure things out on their own and when things are intuitive.
If you are putting it off then maybe just set a deadline in public. It can force you to make some tough calls in the end.
Stress doesn’t go away when you launch.

Info Product Talk

TMBA333: Info Product Talk
Date: 2016-04-21
Link: Tropical MBA
 
Tropical MBA(When learning a language) put what you study into practice.
In info products your unique value proposition is your unique perspective.
As a small business owner the best place you can have a return on your money is within your business.
Recurring billing is kind of a hard sell.
When you are selling B2C once you get past $50 it is not an impulse purchase anymore.

Productized #3 – An Expert’s Advice

TMBA321: Productized #3 – An Expert’s Advice
Date: 2016-01-28
Link: Tropical MBA
 
Tropical MBA(Productized services are when) use choose one thing you can do over and over for a broad range of clients and charge a flat fee for it.
It can seem very limiting to stop doing 80% of what you do and start focusing on 20% of what you do but that is what enables you to have something to sell.
One thing that freelancers lose (when starting a productized service) is jumping on the shiny new thing.
Focus until it hurts.
You can get hung up on building the product. You can spend too much time on that before getting in front of customers.
Launching a productized service launches your brand.
One of the things about entrepreneurship as a career is that you are building a skillset that transfers.
Look at who is the customer you are trying to serve and what is a top priority problem they have that you are also qualified to build a solution for.
It is really easy for entrepreneurs to get lost in the weeds.
Entrepreneurship isn’t about knowing the right things. Entrepreneurship is about doing the right things.

The Stair Step Approach to Launching Products

Episode 222 | The Stair Step Approach to Launching Products
Date: 205-02-03
Link: Startups for the Rest of Us
 
Startups for the Rest of UsBook: How Star Wars Conquered the Universe
An example of a single-traffic channel is one that gets all of its traffic from SEO.
The benefits of step one is getting a little revenue and learning the process.
It can be a lot easier to sell something that is a one-time sale.
You are getting experience writing marketing copy.
You can’t just jump up to the hardest task right away.
Step two is two repeat step one until you own your time.
Step three is a recurring revenue app.
If you want to build a revenue stream then having one-time sales isn’t going to do it.
The stair step approach isn’t about building a brand or building an audience.
Learning these skills is the key to building a customer base.
Step four is having multiple SaaS apps but very few people or companies are able to maintain that.
Success is not something you can say is going to happen.