Sales and Marketing

Lecture 19: Sales and Marketing Link: How to Start a Startup (You can find notes to the other lectures here.)  Tyler Bosmeny (@bosmeny) There is a million ways to do (sales) so you’ll find what works for you. As a founder you’re the sales people. Talking to your users is selling. Passion and industry knowledge… Continue reading Sales and Marketing

Legal and Accounting Basics for Startups

Lecture 18: Legal and Accounting Basics for Startups Link: How to Start a Startup (You can find notes to the other lectures here.)  Kirsty Nathoo, Carolynn Levy (@cjoneslevy) It is dangerous for founders to get bogged down in the details. (Carolynn Levy) The primary purpose of forming a separate legal entity is to protect yourself… Continue reading Legal and Accounting Basics for Startups

How to Design Hardware Products

Lecture 17: How to Design Hardware Products Link: How to Start a Startup (You can find notes to the other lectures here.)   Hosain Rahman (@hosain) The whole point is to help people to a better life with technology. Think about, “where is the world going?” Have organizing principles. Thinking needs to shift from being about… Continue reading How to Design Hardware Products

How to Manage

Lecture 15: How to Manage Link: How to Start a Startup (You can find notes to the other lectures here.)    Ben Horowitz (@bhorowitz) When you are making a critical decision you have to understand how it will be interpreted from all points of view. You have to be able to see the decision through… Continue reading How to Manage

How to Operate

Lecture 14: How to Operate Link: How to Start a Startup (You can find notes to the other lectures here.)    Keith Rabois (@rabois) People are irrational. Building a company is taking all of the irrational people you know and putting them in one building and living with them for twelve hours a day at… Continue reading How to Operate

Company Culture and Building a Team, Part II

Lecture 11: Company Culture and Building a Team, Part II Link: How to Start a Startup (You can find notes to the other lectures here.)   Patrick Collison (@patrickc) John Collison (@collision) Ben Silbermann (@8en) Run a company based on what you celebrate. (Ben Silbermann) The amount of things you can personally be involved in diminishes… Continue reading Company Culture and Building a Team, Part II