Category Archives: Bootstrapped with Kids

Interview with Sherry Walling

Episode 15: Interview with Sherry Walling
Date: 2013-07-19
Link: Bootstrapped with Kids
It is not always easy to talk to your spouse (about your entrepreneurial plan).
Have a weekly meeting with your spouse.
You can’t survive on just your dream.
Try to understand where pushback is coming from.
Most pushback is about fear.
Sometimes fear is wise.
Entrepreneurship becomes a family model.
S3 for hosting static websites.
If you’re not going to do it right don’t do it at all.

Letting the cat out of the bag

Episode 12: Letting the cat out of the bag
Date: 2013-06-28
Link: Bootstrapped with Kids
Work through a referral network to bring customers on.
Gmail Labs has canned responses you can turn on.
Give incentives to beta customers. (extra three months if they interact with the product how you want them to)
Commercial real estate is done people to people (broker to broker).
Retargeting takes weeks. You need to build an audience.

Driving traffic and our Beta Test plan

Episode 10: Driving traffic and our Beta Test plan
Date: 2013-06-14
Link: Bootstrapped With Kids
Pay-per-click is the quickest way to turn on traffic.
LinkedIn is B2B advertising and Facebook is B2C advertising.
Visitors from LinkedIn ads spent much more time on the site.
Retargeting is presenting ads to people that have already shown an interest.
Test something right now.
Always be testing.

Qualify Your Ideas

Episode 7: Qualify Your Ideas
Date: 2013-05-24
Link: Bootstrapped with Kids
Build something that gives you leverage with your time to do whatever you want.
You need to get your product built in six to twelve months or else you lose steam.
Just because somebody has a problem doesn’t mean there is a market for that problem.
Your market can’t be all people.
If you’re looking at a problem ask yourself, “who pays?”
Don’t get stuck in infotainment.