Episode 26: Outsourcing, Funnel Optimization, and Deliverability
Date: 2013-10-04
Link: Bootstrapped With Kids
 
Put in proper footer links.
Everything is easier to test when you have volume.
Use Amazon SES to deliver mailing list emails to AOL users.

Episode 25: Mapping, Blog to Email, and the End of the Google Keyword?
Date: 2013-09-27
Link: Bootstrapped With Kids
 
Send links to valuable old, valuable blog posts to your mailing list.
Email is the number one thing to do for driving revenue.
Collect as many email addresses as you can.
Provide value through them to drive people back to your site again and again.

Episode 24: Automatize your Business, Promoted Facebook Posts, and more…
Date: 2013-09-20
Link: Bootstrapped With Kids
 
Have more conversations.
Take the information you gather and make it usable.
Work on the highest value things and then automate them.

Episode 23: Content Automation, Improving your Inbox Hit Rate, and the Common Mistake of Building before Selling (we’re guilty)
Date: 2013-09-13
Link: Bootstrapped With Kids
 
Data.gov to find lots of data for blog posts.
Tell your mailing list subscribers (that use gmail) that they’ll want to move your email from the promotions tab to the primary tab to make sure that they’re not going to miss the great value you’re delivering.
Get your sales pitch up.
Get your mailing list going.
Try and sell upfront.

Episode 22: Tunnel Vision, Customer Respect, and a sprinkling of Nerdery
Date: 2013-09-06
Link: Bootstrapped With Kids
 
Lay out what you want to accomplish during the week.
Work on the business rather than in the business.
Understand the high leverage points of your business.
Own your thought space.
Respect your customers.

Episode 20: Back to School, Back to Planning, Back to Learning
Date: 2013-08-23
Link: Bootstrapped with Kids

 
Do a dreamline.
Share it with your partner.
Do market segmentation.
Look at what your potential customers are trying to do rather than what they’ve done.
How you think about money can have a major affect on how you go through your life.
Gmail pause button.

Episode 19: Rants, Sales Letters, and a Deal for You!
Date: 2013-08-16
Link: Bootstrapped with Kids

 
Writing a story gives you a better idea what the whole product is about. It isn’t just about one feature.
Ideas are totally worthless.

Episode 18: Competition, Defining your Role, Just Start Selling
Date: 2013-08-08
Link: Bootstrapped with Kids
 
Perception is different than reality.
Start offloading in a systematized way.