Episode 26: Outsourcing, Funnel Optimization, and Deliverability
Date: 2013-10-04
Link: Bootstrapped With Kids
Put in proper footer links.
Everything is easier to test when you have volume.
Use Amazon SES to deliver mailing list emails to AOL users.
Category Archives: Bootstrapped with Kids
Mapping, Blog to Email, and the End of the Google Keyword?
Episode 25: Mapping, Blog to Email, and the End of the Google Keyword?
Date: 2013-09-27
Link: Bootstrapped With Kids
Send links to valuable old, valuable blog posts to your mailing list.
Email is the number one thing to do for driving revenue.
Collect as many email addresses as you can.
Provide value through them to drive people back to your site again and again.
Automatize your Business, Promoted Facebook Posts, and more…
Episode 24: Automatize your Business, Promoted Facebook Posts, and more…
Date: 2013-09-20
Link: Bootstrapped With Kids
Have more conversations.
Take the information you gather and make it usable.
Work on the highest value things and then automate them.
Content Automation, Improving your Inbox Hit Rate, and the Common Mistake of Building before Selling (we’re guilty)
Episode 23: Content Automation, Improving your Inbox Hit Rate, and the Common Mistake of Building before Selling (we’re guilty)
Date: 2013-09-13
Link: Bootstrapped With Kids
Data.gov to find lots of data for blog posts.
Tell your mailing list subscribers (that use gmail) that they’ll want to move your email from the promotions tab to the primary tab to make sure that they’re not going to miss the great value you’re delivering.
Get your sales pitch up.
Get your mailing list going.
Try and sell upfront.
Tunnel Vision, Customer Respect, and a sprinkling of Nerdery
Episode 22: Tunnel Vision, Customer Respect, and a sprinkling of Nerdery
Date: 2013-09-06
Link: Bootstrapped With Kids
Lay out what you want to accomplish during the week.
Work on the business rather than in the business.
Understand the high leverage points of your business.
Own your thought space.
Respect your customers.
Test-Guided Marketing, Dreamline-Guided Focus
Episode 21: Test-Guided Marketing, Dreamline-Guided Focus
Date: 2013-08-30
Link: Bootstrapped with Kids
Don’t do something without testing it.
Find out the optimal sales paths.
Don’t change anything without testing.
Quantify the change.
You can learn a lot by watching folks in motion. (Watching people build their businesses.)
Back to School, Back to Planning, Back to Learning
Episode 20: Back to School, Back to Planning, Back to Learning
Date: 2013-08-23
Link: Bootstrapped with Kids
Do a dreamline.
Share it with your partner.
Do market segmentation.
Look at what your potential customers are trying to do rather than what they’ve done.
How you think about money can have a major affect on how you go through your life.
Gmail pause button.
Rants, Sales Letters, and a Deal for You!
Episode 19: Rants, Sales Letters, and a Deal for You!
Date: 2013-08-16
Link: Bootstrapped with Kids
Writing a story gives you a better idea what the whole product is about. It isn’t just about one feature.
Ideas are totally worthless.
Competition, Defining your Role, Just Start Selling
Episode 18: Competition, Defining your Role, Just Start Selling
Date: 2013-08-08
Link: Bootstrapped with Kids
Perception is different than reality.
Start offloading in a systematized way.
Abuse, a Teardown, and Reducing Churn
Episode 17: Abuse, a Teardown, and Reducing Churn
Date: 2013-08-02
Link: Boostrapped with Kids
Present your value proposition.
Bootstrapping is a pretty specific skillset.
Instead of learning would you rather be earning?
At some point you’ve got to sell.
Don’t stop short.
You have to go through and prove that people aren’t going to buy it.
People don’t like open text fields on questionnaires.