Monthly Archives: August 2017

How to Get Your First 10 SaaS Customers

Episode 295 | How to Get Your First 10 SaaS Customers
Date: 2016-06-28
Link: Startups for the Rest of Us
Startups for the Rest of UsDon’t rush.
Premature growth can be detrimental to a small team.
Perform extensive user testing with potential customers.
If you can’t find ten or twenty people willing to pay you for (your product) what makes you think you are going to get a hundred, five hundred, or a thousand?
Leverage market places and communities.
Where does my customer spend their time online? Where do they look for a solution to the problem I am trying to solve?
Try to hone in on your (customer’s) needs.
The same questions on forums tend to come up over and over again.
Being active on Twitter and engaging folks can help you grown in the early days.
The opinion of your first few users matters more than gold.
Twitter isn’t a silver bullet for every single business.

Alex Blumberg on the Power of Podcasting

TMBA341: Alex Blumberg on the Power of Podcasting
Date: 2016-06-16
Link: Tropical MBA
Tropical MBAIf you put time, quality, and world class expertise into audio people will listen.
You need business sense and a level of artistry.
It is important to not assume anything about people.
Making a home for creative people to do their work is not the same as doing creative work.

Back of the Envelope Business Model Test

Episode 294 | Back of the Envelope Business Model Test
Date: 2016-06-21
Link: Startups for the Rest of Us
Startups for the Rest of UsBook: Scaling Lean – Mastering the key metrics for startup growth
Look three years out and what expected revenue is going to be.
With a dollar amount of yearly recurring revenue (three years out) you have a number to base your other calculations on.
Looking three years out you’re going to be way off.
Use value-based pricing to base your price on. This is based on the value your solution provides not what it costs to deliver.
If you can provide value based pricing you are better off.
You’re trying to get down to average price per customer and average lifetime value.
If you can’t make your business model work on paper then you are never going to be able to make it work in real life.
Time-boxed goals are better than general revenue goals.

When Being an Entrepreneur is ‘Meh’

TMBA340: When Being an Entrepreneur is ‘Meh’
Date: 2016-06-09
Link: Tropical MBA
Tropical MBAExplain (your business) in a way people can understand and can participate.
If you’re going to be a truly entrepreneurial employee–you might get sacked for that.
You have to have confidence. You’re not going to be the best the first day.
People get impressed by things getting done even at a small scale.
Building a scaffolding allows you to be creative for longer.
It is the creative work that is the hardest.
When you’re not doing your job it is easy to blame others around you.