The Absolute Bare Minimum You Should Know About Segmenting Your Email List

Episode 265 | The Absolute Bare Minimum You Should Know About Segmenting Your Email List
Date: 2015-12-01
Link: Startups for the Rest of Us
 
Startups for the Rest of UsYou’re going to have a marketing list (people who have not signed up for a trial or downloaded your product). They are hanging around for content.
The second bucket is a trial user. Your goal there is to nurture them through the trial path to become a customer.
The third stage is someone paying you.
The fourth stage is someone becoming a repeat customer.
The marketing list you want to be educating about your space or your industry.
Don’t attach downloads you offer to an email as spam filters will catch it.
You don’t want unqualified prospects in your funnel.
Overtime big email services know if people are opening your email. If they will not they will move you to promotions and eventually spam.
Lead scoring is mind blowing. It tells you how engaged someone is with your marketing, website, and your emails.
The number of people you onboard highly correlates with paying customers.
Think about what you can offer your best customers that makes them feel like you are giving them exclusive access to something.
Treat your customers like it is a relationship. You have to give and not just take.
Everybody on your list is a person and it is about building a relationship.