Selling to a cold lead

At some point many businesses, and most professional service businesses, will go through a phase where they try cold outreach to generate new business. Traditionally that was cold calls and direct mailings but now often takes the form of cold emails (not to mention the blind Twitter follow). It is a law of the universe… Continue reading Selling to a cold lead

The step-by-step guide to creating an ebook

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Finishing an ebook is a very fulfilling feeling. Much more so than a blog post. (The writing for both can be brutal work.) I can only imagine the sense of relief that a novelist feels when they type their last word and the sense of accomplishment when they see a physical copy on the shelf… Continue reading The step-by-step guide to creating an ebook

Most recommended books on entrepreneurial podcasts

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I used to be a voracious consumer of podcasts for entrepreneurs (and took notes on many of them) and still try to listen to them as time allows. I also love reading business books and am always looking for recommendations. These books are the most recommended ones on the podcasts that I listen to. (contains… Continue reading Most recommended books on entrepreneurial podcasts

Developing an idea for a business

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Often wanna-be entrepreneurs place too much emphasis on the idea and not enough on the hard work that follows. However the idea is not to be discounted. It is the zygote that grows into your business. I specifically used the word “developing” in the title of this post rather than “finding”, “thinking of”, or “creating”.… Continue reading Developing an idea for a business

Reach more customers with these five free tools

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Every entrepreneur faces the same dilemma at some point on their journey. The point where growth has slowed or stagnated and you know you need to do something big to jump start it. With limited time and money you can be like a deer in headlights and end up not doing anything. Don’t let that… Continue reading Reach more customers with these five free tools

Your B2B value proposition (there is only one)

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The first step in any marketing plan is defining your value proposition. What are you promising to your customers? It has to improve their life in some way. Without clearly defining your value proposition your marketing efforts will fail. (Really you should define your value proposition way before you start marketing–you should do it before… Continue reading Your B2B value proposition (there is only one)

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