14 Ideas for High Impact Lead Magnets

Episode 248 | 14 Ideas for High Impact Lead Magnets
Date: 2015-08-04
Link: Startups for the Rest of Us
 
Startups for the Rest of UsDo not take business advice from somebody who does not have good work/life balance.
Five to seven day email courses work really well. It gets a subscriber used to hearing from you on a regular basis.
Some markets might be oversaturated with email courses and they might be valued less than an ebook.
An email course helps to promote trust and establishes you as an expert in the industry you are promoting the email course on.
A top ten tools list are easy to put together.
Give away a free training video or walk-through of something.
A single video is becoming less valuable.
Keep your video pacing as fast as you can.
An ebook should be 40 to 200 pages.
A swipe file is a collection of ideas.
Do a case study which is a deep dive into a particular problem with a before and after.
When deciding what lead magnet to create ask what the goal of that lead magnet is.