Monthly Archives: July 2015

Consumers and Brands in the Digital Age

Title: Consumers and Brands in the Digital Age
Date: 2014-11-12
Speaker: Tina Wells (Buzz Marketing Group)
Link: Entrepreneurial Thought Leaders
 
You can always make more money. You can never make more time.Build businesses while you are in school.
If you are an entrepreneur you have to be fascinated by your work and passionate about it.
Consumers have the power. They can dictate things to brands.
Trends come from all over the place.
Airports are going to become a more interesting hub for shopping.
It is important to understand what is going on in life for the average millennial.
It is the small innovations that can sometimes have the biggest impact.
The thing people don’t tell you about entrepreneurship is that sometimes it really, really sucks.
There is always competition. Consumers can choose to do nothing.
You can always make more money. You can never make more time.

Starting With Productized Services: Learn a Skill, Package It For Sale, Then Scale

TMBA282: Starting With Productized Services: Learn a Skill, Package It For Sale, Then Scale
Date: 2015-02-19
Link: Tropical Talk Radio
 
Tropical MBAFind real customers and articulate what you can do to help them.
Keep your eyes on the prize.
For investment in your business if you go with your gut it will usually pay off.
Solving the bigger problems is what is going to keep things interesting.

What to do when your partner quits, defining success and charging more for a self-hosted app

Episode 223 | What to do when your partner quits, defining success and charging more for a self-hosted app
Date: 2015-02-15
Link: Startups for the Rest of Us
 
Startups for the Rest of UsBook: Innovators by Walter Isaacson
Book: Essentialism: The Disciplined Pursuit of Less
Make sure your partners put in the same amount of time.
Success is being able to make decisions with your time in a way that makes you happy.
A person cannot be happy without relationships.
Success should be measured internally.

The Stair Step Approach to Launching Products

Episode 222 | The Stair Step Approach to Launching Products
Date: 205-02-03
Link: Startups for the Rest of Us
 
Startups for the Rest of UsBook: How Star Wars Conquered the Universe
An example of a single-traffic channel is one that gets all of its traffic from SEO.
The benefits of step one is getting a little revenue and learning the process.
It can be a lot easier to sell something that is a one-time sale.
You are getting experience writing marketing copy.
You can’t just jump up to the hardest task right away.
Step two is two repeat step one until you own your time.
Step three is a recurring revenue app.
If you want to build a revenue stream then having one-time sales isn’t going to do it.
The stair step approach isn’t about building a brand or building an audience.
Learning these skills is the key to building a customer base.
Step four is having multiple SaaS apps but very few people or companies are able to maintain that.
Success is not something you can say is going to happen.