Monthly Archives: January 2015

Understanding and Optimizing For Multiple Currencies: A Conversation with Patrick McKenzie

TMBA271: Understanding and Optimizing For Multiple Currencies: A Conversation with Patrick McKenzie
Date: 2014-11-20
Link: Tropical Talk Radio
Different people have different priorities.
If startups are something you absolutely won’t be complete without then found one rather than be an employee at one.
Pick something you’re passionate about (for your business).
People underestimate the impact their stories can have.
Always follow the data.
Using best practices without knowing why they are best practices is dangerous to your health.
Gradual engagement doesn’t work.
Your call to action button should promise value preferably something that provides value immediately. (“Start blah today”)
In email lists say, “If you have questions just reply to this email.”
Get in the head of the people you’re speaking to.

A Roundtable Discussion on Apprentices, Mentoring, and Team Building

TMBA270: A Roundtable Discussion on Apprentices, Mentoring, and Team Building
Date: 2014-11-13
Link: Tropical Talk Radio
Get your fingers in the pie, (Do an apprenticeship.)
With an MBA you’re paying for the network. You had better be getting a top twenty MBA.
Optimizing for your salary isn’t going to be a win.
Optimize for trajectory.
Have an open door management policy.
Hire people who won’t leave at your own risk.
Any discrete step forward is a win.

Branding is About Relationships Not Recognition

TMBA269: Branding is About Relationships Not Recognition
Date: 2014-11-06
Link: Tropical Talk Radio
A mastermind is a group of people who get together to hold each other accountable.
The power of lifestyle businesses is that we have the opportunity to be good to ourselves.
You don’t have to change the world to make a big difference in your life and the lives of those around you.
Have a phone number on your website particularly if you are an ecommerce store.
If you want to think about brand you need to look at your emails and phone conversations with your clients.

Getting More Out of Conferences – “Breakfast is a Big Deal”

TMBA268: Getting More Out of Conferences – “Breakfast is a Big Deal”
Date: 2014-10-30
Link: Tropical Talk Radio
(For presentations) focus on lesson learned not on the tactics.
There are four levels for every talk:

  1. The narrative foundation
  2. The tactic or specific action
  3. This is what I think I learned from that
  4. The theoretical framework that I think is exposed

The point is getting in the room with the right people.
Generally speaking keynotes do not contain actionable items.
It is tough to be both a practitioner and a preacher at the same time.
Build the products you want.
Often the most valuable thing is having breakfast with somebody.
With breakout sessions you get to identify other people who are interested in what you are interested in.
If you go to a conference that is at a hotel stay at the hotel. That is where you run into everybody and have breakfast with people.
Do everything you can to get on stage.

The Tao of the Hustle

TMBA267: The Tao of the Hustle
Date: 2014-10-23
Link: Tropical Talk Radio
Hustlers learn by doing.
Hipsters are the opposite of hustlers.
Hustlers take 100% responsibility for everyone and everything in their network.
There is no margin in identifying the third party that caused the problem. Step up and provide a direction forward.
Hustlers correlate their actions with result. They are not hip to taking credit.
Hustlers never ask for anything more complicated than a yes.
“What time you are available this week?” is the worst question ever.

Growing Productized Services Businesses

TMBA266: Growing Productized Services Businesses
Date: 2014-10-16
Link: Tropical Talk Radio
Build something where you are not the asset.
Map the workflow: map out the tasks and then break the tasks up by position.
If tasks change a lot between products you don’t have a productized service.
Create email addresses for positions on your organization chart rather than individuals. That allows you to use contractors who may change.
Look at your business as pods of revenue.
Each position has metrics. Use a scorecard to monitor those metrics and that position.
The human stuff is why people quit.
The human is just as important as the analytical.
It takes investment to learn what the repeatable process is.
Work on your business rather than in your business.

The Artisan’s Approach to Podcasting

TMBA264: The Artisan’s Approach to Podcasting
Date: 2014-10-02
Link: Tropical Talk Radio
Choose topics based on past experience.
Don’t go into podcasting just thinking about the audio element.
If you have a strength you can double down on you can position yourself in that corner and nobody can touch you.
It is a long game.
Highly motivated people don’t need so much guidance.
It is always important to be genuine.
Inverse yourself in as much information as possible about the topic you want to do.
The starting point is to figure out where the gaps are.

Mapping, Blog to Email, and the End of the Google Keyword?

Episode 25: Mapping, Blog to Email, and the End of the Google Keyword?
Date: 2013-09-27
Link: Bootstrapped With Kids
Send links to valuable old, valuable blog posts to your mailing list.
Email is the number one thing to do for driving revenue.
Collect as many email addresses as you can.
Provide value through them to drive people back to your site again and again.