Reach Your Escape Velocity

Title: Reach Your Escape Velocity
Date: 2011-05-04
Speaker: Geoffrey Moore (MDV)
Link: Entrepreneurial Thought Leaders
 
Power fuels performance and performance consumes power.
Allocate resources to new initiatives before you allocate resources to anything else.
Categories are defined by a group of competitors and markets are defined by a group of customers.
Market power is about winning market share in the critical segments.
No matter how good or how bad you are you probably have places you’re better than others. What are you going to build on and where are you going to move forward?
Allocate resources to new initiatives before you allocate resources to anything else.Strategy is normally about achieving a position of power.
Steve Jobs cares about power and assumes performance will take care of itself (in regards to market).
The three things a CEO is asked to articulate in relation to the power hierarchy is a vision, a strategy, and execution.
Strategies change by category.
It is extremely hard for large corporations to go after niche markets but it is critical.
In general category trumps company. Company trumps market. Market trumps offer. Offer trumps execution.
Offer power is the lever you’re going to move when you’re behind to move up.
You’ve got to get comparable, not better than but good enough, fast. Amazingly fast.
The key metric for productivity is that you want to be best in class.
Don’t tie the differentiation train to the neutralization train or either of them to the optimization train.
Manage one (train) for speed, one for distance, and one for fuel.
There is no excuse for you to not act now.