Monthly Archives: March 2014

How to Monetize Your Podcast The Right Way, With John Lee Dumas

NBP035 – How to Monetize Your Podcast The Right Way, With John Lee Dumas
Date: 2013-12-05
Link: New Business Podcast
 
Meet people face to face.
Tasks expand to the time you allot them.
Be where your listeners are going to be.
Grow your audience first and foremost. They will tell you what content and products to create.
Lead with free value.
Listen to your community.

Jab, Jab, Jab, Right Hook, (AKA: Provide Value FIRST. Then Again. And Again – then Sell) with Gary Vaynerchuk

NBP034 – Jab, Jab, Jab, Right Hook, (AKA: Provide Value FIRST. Then Again. And Again – then Sell) with Gary Vaynerchuk
Date: 2013-11-27
Link: New Business Podcast
 
It is about relationships.
Word of mouth is the oldest form of marketing on the planet.
Get quotes (to put on your books).
If you’re going to target only one platform make it Facebook.
Facebook is more of a push platform than Twitter is.
People are at Facebook at scale (compared to Twitter).

Millionaires and Mastermind Groups with Jaime Tardy (and How She Got Me to Say Yes)

SPI 098 : Millionaires and Mastermind Groups with Jaime Tardy (and How She Got Me to Say Yes)
Date: 2014-02-20
Link: Smart Passive Income
 
Level up your connections.
Become friends first.
Go to conferences that have people that you really want to meet.
Create some sort of relationship (with people) before you go to conferences (and meet them).
Most millionaires are business owners.
Ideas make you no money.
You have to follow through.
You need one huge success under your belt before you start another company.
Book: The Rich Switch
Book: Eventual Millionaires
Mastermind groups don’t have to meet in person.
If you’re going to start a mastermind group make sure people commit.
Make sure everybody trusts each other.
Make sure what is said in the group stays in the group.

5 Proven Content Creation Tips to Help You Maximize the Impact of Your Information

SPI 094 : 5 Proven Content Creation Tips to Help You Maximize the Impact of Your Information
Date: 2014-01-17
Link: Smart Passive Income
 
Transformation.
Transformation is like destination.
Understand that great content is divided up.
Subdivide your content so it is easy to follow.
Think about objections.
Three is a good rule of thumb for number of sections.
We should all have a bank of stories we tell is certain situations.
People love case studies and experiments.
Provide (legit) research and data.

How to Make Next Year the Best Year Ever! Goal Setting, Resistance and Priorities with Michael Hyatt

SPI 093 : How to Make Next Year the Best Year Ever! Goal Setting, Resistance and Priorities with Michael Hyatt
Date: 2013-12-27
Link: Smart Passive Income
 
Use a little judgement on sharing your goals.
Take care of yourself.
What we have in the present is all of the time we have.
Move the needle while you can.
The time to quit is probably after you persisted for longer than you think you should.
The only time you fail is when you just give up.
Write your goals down. It sets intention in motion.
Book: Write it Down. Make it Happen.
Keep your goals few in number.
Make (your goals) specific.
Have a deadline.
Identify one goal that if you accomplish it it will make all of your other goals accomplishable.

The Psychology of Selling and How to Price Your Products with Ramit Sethi

SPI 092 : The Psychology of Selling and How to Price Your Products with Ramit Sethi
Date: 2013-12-20
Link: Smart Passive Income
 
What is the quickest win you can give your readers and what is the biggest win you can give them?
As you get larger you have to start looking at bigger and bigger wins.
Transitioning from free to paid or raising your rates is going to be brutal.
Moving up market is a slow and gradual process and is filled with pain.
Create the best.
It is important to set consequences for your customers.
A relationship is more important than an initial sale.
Price on value not on cost.
Find out what the (price) range is in the market and figure out what you need to do to be at the top of that range.
Being the best always gets you disproportionate awards.