How To Market a New York Times Bestseller, with Jay Baer

NBP025 – How To Market a New York Times Bestseller, with Jay Baer
Date: 2013-09-26
Link: New Business Podcast
 
Book: Youtility
Marketing that is so useful that people would actually pay for it.
Good things will happen if you have the patience to let them happen.
Ask people to buy the book.
It takes a lot of time and a lot of dollars and a lot of effort to sell a book. Writing the book is by far the easiest part.
Readers of the book have to like the book as well as share it with their friends.
To make the New York Times list you need to be selling in the ballpark of 10,000 books a week.
Give people a viral call to action.