Monthly Archives: December 2013

How to (and why you should) Get Started with Podcasting, with ‘Podcast Answerman’ Cliff Ravenscraft

NBP031 – How to (and why you should) Get Started with Podcasting, with ‘Podcast Answerman’ Cliff Ravenscraft
Date: 2013-11-08
Link: New Business Podcast
 
Don’t make the podcast your business.
The most important things are relationship building, creating valuable content, creating even better content.
Podcasting came into existence in 2004.
On a podcast people can hear your heart and motives.
Find something you like doing that somebody will pay you to do.
The journey will be different for every individual.
The biggest mistake is not choosing a target audience.
Bring your best content to one podcast rather than doing multiple shows.
They people that win aren’t the ones that create the best content. The people that win are the ones that know how to network and market.

Epic Sh*t, Blogging and Building an Online Business, with Corbett Barr

NBP030 – Epic Sh*t, Blogging and Building an Online Business, with Corbett Barr
Date: 2013-10-31
Link: New Business Podcast
 
Put your ideas out there. It starts the conversation. You start to learn who your audience is and what they will pay money for.
Things work out when you put yourself out there.
Equity (with your audience) will roll into the next thing you do.
People join for the content and learning potential but stick around for the community.
There is a difference between page views and eyeballs and influencing people one person at a time.
Create content that is influential at a small scale.
Forget about the SEO. Focus on the content. Focus on the value.
Good information and value grows your audience over time.

How to Apply a Minimalist Approach to Business, with Leo Babauta

NBP029 – How to Apply a Minimalist Approach to Business, with Leo Babauta
Date: 2013-10-25
Link: New Business Podcast
 
We tend to be over-committed.
Write down all of your commitments.
Be mindful of what happens after you say yes.
Only work on one project at a time.
Reduce visual clutter.
In the morning state your intentions for the day.
You can’t be product every single hour you’re awake.
You don’t need to act on every single urge.
Mindfulness through limits.

Building a Platform & Managing Your Virtual Team, with Michael Hyatt

NBP028 – Building a Platform & Managing Your Virtual Team, with Michael Hyatt
Date: 2013-10-18
Link: New Business Podcast
 
Start with wow.
People will pay for access.
The more connected you are the more you can enroll people in what you’re trying to accomplish.
Identify the tasks you would outsource if you could.
Work that gets scheduled gets done.
Identify one thing you absolutely have to get done today.

The Importance of Being Original in Business & Innovating Your Industry

NBP026 – The Importance of Being Original in Business & Innovating Your Industry
Date: 2013-10-03
Link: New Business Podcast
 
Respect original ideas, business concepts, and marketing ideas.
Be original from the outset.
As you get more popular and successful in business you’ll get copycats.
Be yourself.
Focus on your own focus.
Come up with your own look and style.
Use one photo as your profile image across all platforms.
Be the solution for a very specific problem.

How To Market a New York Times Bestseller, with Jay Baer

NBP025 – How To Market a New York Times Bestseller, with Jay Baer
Date: 2013-09-26
Link: New Business Podcast
 
Book: Youtility
Marketing that is so useful that people would actually pay for it.
Good things will happen if you have the patience to let them happen.
Ask people to buy the book.
It takes a lot of time and a lot of dollars and a lot of effort to sell a book. Writing the book is by far the easiest part.
Readers of the book have to like the book as well as share it with their friends.
To make the New York Times list you need to be selling in the ballpark of 10,000 books a week.
Give people a viral call to action.

A Serious Take on Internet Game Play

Title: A Serious Take on Internet Game Play
Date: 2009-10-28
Speaker: Mark Pincus, Bing Gordon (Zynga)
Link: Entrepreneurial Thought Leaders
 
You want to be a slow build. You don’t want the world patting you on the back as a success when you’re not yet.
When you’ve been to the top of the mountain a few times you realize you want to create something that really matters.
The Internet treasure is something that you can’t remember life without.
You learn some of your best CEO lessons from your need to survive.
Create a company that you would like to work at.
Create a product that you would like to use.
Everybody needs to be CEO of something.
You want your employees to think you’re a little crazy. If you’re not giving them a scary amount of responsibility then you’re not doing your job.
Anybody who is good has to make a “bet your job” risk.
If you want to change the world through great consumer products learn to be a CEO. Want to be a CEO.
Your insurance policy is to keep control of your company.
If you don’t have control of your company you are an employee.
Don’t be in such a hurry that you slow down getting there.
A mentor is someone who is one generation ahead of you, does not have control over you, and whose only reward is joy.
Don’t give yourself permission to fail.
Play to win.
You don’t need to be a big company to test. You can test by Google Adwords.