Tag Archives: SEO

How Google’s New Search Results Will Affect You

Episode 279 | How Google’s New Search Results Will Affect You
Date: 2016-03-08
Link: Startups for the Rest of Us
 
Startups for the Rest of Us(The SEO) game is constant and ongoing.
SEO is helping Google understand the content of your website. If you do too much to help Google understand the content of your website then you get penalized for it.
Google has a load of amazing free resources such as Google Search Console.
There is so much information on SEO that it is difficult to find a trusted source.
It is pretty scary doing SEO.

SEO tips with Dave Collins

Episode 207 | SEO tips with Dave Collins
Date: 2014-10-21
Link: Startups for the Rest of Us
 
Startups for the Rest of UsGoogle Authorship is about connecting content people wrote with the people that wrote the content.
Submit your pages through Google Webmaster Tools as soon as you post it.
You can’t fight Google.
If you create good quality content that is relevant to your target audience you can’t go wrong.
Google Keyword Planner
The golden rule is good content, original content, and it has to be of interest.
Most searches are because people have a problem.
If you create some really great content use it for its best possible use.
Moz.com is a good starting point.

How to Perform an SEO Health Check on Your Website

Episode 198 | How to Perform an SEO Health Check on Your Website
Date: 2014-08-19
Link: Startups for the Rest of Us
Look at manual actions under Google Webmaster Tools.
Review crawler errors.
If you have a lot of content have a site map.
Review any site messages that come up.
Most SSL certificate vendors offer free reissuing of certificates.
Bing Webmaster Tools.
Bing gives you the actual search queries.
Put in a calendar reminder to look at Google and Bing webmaster tools once a month.
Google Analytics.
Compare traffic of last week to last month.
If you don’t have landing pages then you need to make some.
You can set up alerts in Google Analytics to alert you to traffic nosedives.
Disavow shady inbound links.
Check your domain authority using Moz’s Open Site Explorer.
Google takes away ranking points for a slow website.
tools.pingdom.com
seositecheckup.com
quicksprout.com
There is always something new you don’t know about.

Gaming Google Search Results – What’s Working and What’s Getting Killed

Episode #126 – Gaming Google Search Results – What’s Working and What’s Getting Killed
Date: 2012-10-25
Link: Lifestyle Business Podcast
 
Unnatural anchor text profiles aren’t working.
Every link keyword should not be the same.
40-50% of links should not have text attached to it–just the link.
Exact match domains don’t work anymore.
Make your website brandable.
Blog comments are no longer helping ranking.
Optimize the long tails.
Most people who are searching for a specific long tail keyword are ready to buy.
Crappy content doesn’t work anymore.
There is a difference between penalizing and devaluing.
In smaller niches build feeder sites.
Never create a link that doesn’t pay for itself.
301 redirects are like a coffee filter.

How to Effectively Use Google Adwords

TMBA44 : How to Effectively Use Google Adwords
Link: Tropical Talk Radio
 
You’ve got to be selling something to have paid traffic.
If you’re investing in SEO you should be investing in paid traffic.
You now need to pay to have your product listed in Google’s store.
95% of Internet sites serve ads of some sort.
Retarget a silent list.
A lot of times people make purchases based on emotion.
Know the value of a visitor.
Know your margins.

SEOh No! – Sabotage SEO (What to Do About it) and the Impact of Penguin Updates

TMBA35 – SEOh No! – Sabotage SEO (What to Do About it) and the Impact of Penguin Updates
Link: Tropical Talk Radio
 
Disavow negative links through Google.
Disavow links at the domain level.
Reconsideration requests from Google only work with manual penalties.
99% of penalties are algorithmic penalties.
Check your analytics.
Penguin penalties (anchor text variation) refresh at times.
Create a new page. Build foundational links.
Building a brand is the ultimate SEO.