NBP039 – The Ultimate Content Marketing Fireside Chit-Chat, with Joe Pulizzi
Link: New Business Podcast
If you’re not involved in content marketing then you’re going to be left behind.
You need to create things that are useful and entertaining.
You have to fill a need.
You have to go really, really niche.
You have to be the Must See TV of your industry.
Talk like a human being.
You cannot be vanilla.
You have to take a stance.
The more you try to sell the less it will be shared.
You need to be the best of breed in your industry.
You’ve got to build a great team.
Everything, other than strategy, is open to being outsourced.