Episode 168 | Things That Don’t Scale (And Why You Should Do Them)
A startup is two dimensions. One is what you’re going to build. The second is the unscalable things you’re going to do to get it going.
A startup idea is incomplete if you haven’t thought the early days through (how to bring it to market and get in touch with your early customer base).
Recruit users manually.
Expect your startup to be fragile in the early days.
Start in a niche.
Use your software on your customer’s behalf. (A free concierge service to get people setup.)
Big launches don’t really work and neither do partnerships (with other companies).