Episode 288 | How to Choose and Test a Paid Marketing Channel
As ad platforms get more mature (e.g. Adwords) they get way more expensive and there is no way you are going to make them work.
Be realistic in how much time you have to run ads (tests).
Don’t spend a lot of time trying to figure out what the single best ad is. Take three to five of them and test them. See what the results are.
There is a lot more B2C inventory than B2B. B2C is lower quality.
If you can find an outlier ad network, and you can make it work, the clicks are going to be super cheap and it is going to be very, very lucrative for you.