Tag Archives: SaaS

How to Take Your SaaS Upmarket

Episode 321 | How to Take Your SaaS Upmarket

Date: 2017-01-03

Link: Startups for the Rest of Us

 

Startups for the Rest of UsWhen you go upmarket you need a lot fewer customers to grow a lot faster.

(When going upmarket) you’ll have to deal with committees who make decisions and questions about terms of service and legal structure. You’ll have to spend time upfront creating the right answers. They will expect a lot more handholding.

It can be months before you get the first check so make sure you have the runway to make that work.

You can’t be selling to large customers and charging them $30 or $50 a month because the ROI doesn’t work. The time to deal with them is so substantial.

Have your phone number on the top of your page.

Get a virtual phone number with Skype or Grasshopper.

Questions that come up in the middle of the demo are questions you want to write down so you can have a better answer for them.

Don’t do custom work.

There are some questions a company will ask solely because they want to hear an answer. Not because they care what the answer is.

Questions about the Technical Side of SaaS

Episode 319 | Questions about the Technical Side of SaaS

Date: 2016-12-20

Link: Startups for the Rest of Us

 

Startups for the Rest of UsCreate a two-week calendar reminder to log in and look at your billing (for your infrastructure).

If you combine your marketing site with your app (as a single git project) then you almost need a developer to make any marketing site changes which is not the best position to be in.

Do a partial daily backup and a weekly full backup.

You don’t want to over-engineer your SaaS app when you have 20 customers.

Test your backups.

Gmail and Yahoo look at your open rates and if they are crappy they penalize you by sending you to the promotions tab.

There are three general classifications of email. The first is commercial. The second is transactional (emails you receive when doing business with someone such as receipts and follow up emails), and the last is other.

Our Goals for 2017

Episode 318 | Our Goals for 2017

Date: 2016-12-13

Link: Startups for the Rest of Us

 

Book: Micro-SaaS eBook

You can help (onboard) but you can’t make them do certain things.

You can 10x your signups if you build a sequence and build anticipation (leading up to your launch date for people who have signed up to be notified about your launch).

Planning product roadmaps is really difficult.

It is hard to maintain a goal every single week.

Subscription Pricing Models? Challenge Accepted.

Episode 316 | Subscription Pricing Models? Challenge Accepted.

Date: 2016-11-29

Link: Startups for the Rest of Us

 

Startups for the Rest of UsIf the value of a product goes up over time then you should charge a subscription.

If you have a SaaS app then offering monthly (subscriptions) and annual (subscriptions) is the way to go.

Run a test on the pricing page. Default to annual and see how many people go through. Default to monthly and see how many people go through.

Big prices increases are going to have a backlash even if you grandfather for a year or two.

Communicate with people as often as possible. Help them transition to another service (if you are shutting down or they need to take their business elsewhere).

The Viability of SaaS, Cutting-edge Technologies, and More Listener Questions

Episode 313 | The Viability of SaaS, Cutting-edge Technologies, and More Listener Questions

Date: 2016-11-08

Link: Startups for the Rest of Us

 

Startups for the Rest of UsThe landscape of SaaS businesses is starting to become more crowded.

The low-hanging fruit (for SaaS) is more or less gone.

Developers want to invent something new. They don’t want to reinvent the wheel.

Two ways to stand out are audio and writing a book.

Setting up a podcast takes a bunch of time.

You’re not going to release ten episodes and have any type of audience. It is a long snowball that you are pushing up a hill.

If you are going to be a solopreneur/bootstrapper you are going to want to learn how to market.

As a bootstrapper you don’t want to be excited about new tech.

The 4 Unfair Advantages for Faster SaaS Growth

Episode 300 | The 4 Unfair Advantages for Faster SaaS Growth

Date: 2016-08-09

Link: Startups for the Rest of Us

 

Startups for the Rest of UsHave a requirement for fast, early growth.

From Jason Cohen, “the only real competitive advantage is one that which cannot be copied and cannot be bought.”

Be early.

Being early is temporary.

Being early requires swift execution.

Who you know, who would endorse you, who would be willing to promote you to their audience are all unfair advantages.

Do they know you well enough that they will be their reputation on the line?

Who knows you? People who know, like, and trust you?

You can’t just go for the big fish. You have to work your way up to it.

Some of the mistakes you make don’t matter nearly as much as you think they do.

A Short Guide to Online Presales for SaaS & Software

Episode 289 | A Short Guide to Online Presales for SaaS & Software

Date: 2016-05-17

Link: Startups for the Rest of Us

 

Startups for the Rest of UsYou don’t want to sell a product to somebody who won’t benefit from it.

If you have a lot of people you might want to qualify them before the demo. If you don’t have a lot of people to qualify you can do the demo first and then qualify them at the end.

You want to gather feedback to use for your future efforts.

If you have a high price point product, or it is complicated, or it integrates with a customer’s integral process, doing a customized demo will likely work better than them going directly to a trial.

Try to find out what the people that are coming to you most want and then try to guide them down that path.

The people that are going to pay you a lot of money are going to be the ones that are tech savvy and further along.

The Long, Slow SaaS Ramp of Death

Episode 282 | The Long, Slow SaaS Ramp of Death

Date: 2016-03-29

Link: Startups for the Rest of Us

 

Startups for the Rest of UsIt is always going to be slower than you want or slower than you expect.

No matter how fast you are growing you want to grow faster.

Try to establish some sort of virality for your product.

You’re not going to really grow until you find product/market fit.

Target a community of users that have a large word-of-mouth online.

Picking an audience can be a large contributor to growing faster.

Info products are exceptionally easy to sell to audiences.

Having an audience can be super powerful but it can also leave you with high expectations on how many of those will actually convert.

Have realistic expectations for the start.

Take some time to reflect.

Lessons Learned Analyzing 250 SaaS Pricing Pages

Episode 271 | Lessons Learned Analyzing 250 SaaS Pricing Pages

Date: 2016-01-12

Link: Startups for the Rest of Us

 

Startups for the Rest of UsSaaStr

It boils down to what type of business you want to run and how much time you want to spend with each customer.

When in doubt have three pricing tiers so you have price anchoring.

By the time you get to a pricing page you should already be sold on the benefits.

Put names that have meaning to your pricing package.

How to Structure Your SaaS Support Team

Episode 267 | How to Structure Your SaaS Support Team

Date: 2015-12-15

Link: Startups for the Rest of Us

 

Startups for the Rest of UsIf you are one person doing support the best way to get started off of the bat (is to do support from Gmail).,

Help Scout

Email is stage one. The founder or founders are doing all of the support.

You’re going to want to improve the product and respond instantly.

(In your early days) one of your advantages over the big companies is your speed of doing things.

(When there is a problem) people are going to be more willing to stick with you if you have done the right thing in the past.

Hiring a tier one support person is the second stage.

Put issues in a Google doc.

When in doubt give the customer what they are asking for.

If people are trialing your product they are wondering if it is going to work for them and if they need help and you are not able to help them then it is likely they won’t convert.

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