Tag Archives: pricing

Subscription Pricing Models? Challenge Accepted.

Episode 316 | Subscription Pricing Models? Challenge Accepted.

Date: 2016-11-29

Link: Startups for the Rest of Us

 

Startups for the Rest of UsIf the value of a product goes up over time then you should charge a subscription.

If you have a SaaS app then offering monthly (subscriptions) and annual (subscriptions) is the way to go.

Run a test on the pricing page. Default to annual and see how many people go through. Default to monthly and see how many people go through.

Big prices increases are going to have a backlash even if you grandfather for a year or two.

Communicate with people as often as possible. Help them transition to another service (if you are shutting down or they need to take their business elsewhere).

How to Influence Decision Makers on Your Pricing Page

Episode 275 | How to Influence Decision Makers on Your Pricing Page

Date: 2016-02-09

Link: Startups for the Rest of Us

 

Startups for the Rest of UsHighlight a default plan for your user.

Enterprises are not going to sign up for (smaller plans).

If you try to do too much on your page it is going to hurt the level of signups that you get.

If they are enterprise they probably want to see a demo before they do anything else.

You can deemphasize other navigation options (on your pricing page).

Mitigate the risk to the user for signing up.

With trial length go as short as possible so you can run the most split tests.

GIve refunds. Chargebacks are expensive and a pain.

On the pricing page if you are displaying FAQ questions then make them relevant to the pricing tiers.

How to use a product or specific feature should not be on your pricing page.

Should You Charge Before Product/Market Fit?

Episode 194 | Should You Charge Before Product/Market Fit?

Date: 2014-07-22

Link: Startups for the Rest of Us
Charging limits your user pool.

Not only limits user pool but limits range of feedback.

When charging it is going to take you longer to get the same amount of feedback.

There is a difference between bootstrapping and self-funding.

With bootstrapping you need revenue to stay alive.

When you’re not charging you might receive too much feedback particularly from people who would never pay for the product.

If you don’t charge you don’t know if people will pay for your product or if they’re just using it because it is free.

Founder Hot Seat with Matt from Quote Manager Pro

Episode 189 | Founder Hot Seat with Matt from Quote Manager Pro

Date: 2014-06-17

Link: Startups for the Rest of Us
With pricing, no matter how many times you do it, you start by taking your best guess.

Remove (storage & bandwidth) limits until you get 10 customers in there.

If you go towards a tiered pricing model you’ll make more money.

Do funnel marketing and optimization once you start to scale.

The more leads you have in your funnel is great.

The Psychology of Selling and How to Price Your Products with Ramit Sethi

SPI 092 : The Psychology of Selling and How to Price Your Products with Ramit Sethi

Date: 2013-12-20

Link: Smart Passive Income

 

What is the quickest win you can give your readers and what is the biggest win you can give them?

As you get larger you have to start looking at bigger and bigger wins.

Transitioning from free to paid or raising your rates is going to be brutal.

Moving up market is a slow and gradual process and is filled with pain.

Create the best.

It is important to set consequences for your customers.

A relationship is more important than an initial sale.

Price on value not on cost.

Find out what the (price) range is in the market and figure out what you need to do to be at the top of that range.

Being the best always gets you disproportionate awards.

SaaS Pricing Tactics

Episode 153: SaaS Pricing Tactics

Date: 2013-10-08

Link: Startups For the Rest of Us

 

Launching pricing earlier can help you find the real customers for your service.

Most profit comes from your highest priced plans.

Some plans exist simply to make other plans look better.

Heavy usage of discounts might signal issues with your pricing structure.

Usage limits create a success penalty.

If there is no difference in conversion rates based on length of trial then go with a shorter trial so that you can test and iterate faster.

You’re probably going to get five times more trial users if you don’t ask for a credit card upfront.