Episode 316 | Subscription Pricing Models? Challenge Accepted.
If the value of a product goes up over time then you should charge a subscription.
If you have a SaaS app then offering monthly (subscriptions) and annual (subscriptions) is the way to go.
Run a test on the pricing page. Default to annual and see how many people go through. Default to monthly and see how many people go through.
Big prices increases are going to have a backlash even if you grandfather for a year or two.
Communicate with people as often as possible. Help them transition to another service (if you are shutting down or they need to take their business elsewhere).