Episode 292 | Moving from One-time to Subscription Revenue, When Your Core Product Has Variable Costs, and More Listener Questions
It is easier and easier to build cool tools but the performance implications of those as you scale up is a real thing.
B2C tends to be a tougher market (than B2B).
You can get $0.10 clicks on Facebook with retargeting.
Even with 500 uniques a month you can get some retargeting.
You have a problem if people are leaving after seven seconds.
These days you’re going to have to do everything under the sun that doesn’t scale just to get people using your app.
Your mailing list is an asset. As asset doesn’t build itself overnight.
Get in one-on-one conversations and figure out if people can use (your product).
Selling subscriptions in WordPress is very difficult as people are not used to it.
It takes you years to get through the long, slow SaaS ramp of death.
Try to get to between $2,000 and $5,000 a month as soon as possible.