Title: Non-Linear Path to Leadership
Speaker: Kyle Forster (Big Switch Networks)
Book: From Good to Great
Balance the brutal facts with the preservation of hope.
Visionaries are quirky to work with. They are very demanding.
Sitting (near a visionary) is an early adopter.
You have to win the first group (visionaries) to get to the second group (early adopter). They are the gatekeepers to the mass market.
You respect a company more when you are outside and competing against it than when you are inside of it.