Episode 257 | Mistakes Founders Make in Getting Traction
You want to start the traction effort right at the beginning of product development.
When you’re testing traction efforts you don’t have to spend a lot of money on it. It is about finding the niche to focus on for when you launch.
You should have beta customers but it is not enough.
Almost everyone has the same availability bias consequently almost no one is testing these underutilized channels.
Go talk to failed founders in your space.
Where a lot of people fail is they don’t brainstorm deep enough.
See what other people are trying.
The first step is identifying tests you can run on each channels.
Don’t run a test longer than a month or for more than $1,000 except under extenuating circumstances.
The type of business that you want is not necessarily the type of business you end up with.