The 6 Biggest Email Marketing Myths

Episode 293 | The 6 Biggest Email Marketing Myths

Date: 2016-06-14

Link: Startups for the Rest of Us

 

Startups for the Rest of UsMondays and Fridays are typically not good days to send email.

Entrepreneurs tend to check their email on the weekend. People and large corporations tend not to check their email on the weekend.

If you send on Tuesday then you are probably getting lost in all of the other email marketers who send on Tuesdays.

(Email length) depends so much on your visitors and prospects.

Have shorter emails that are good on mobile when you are first engaging with someone. Pack short, powerful stuff in the getting acquainted emails.

You have to have a minimum number of characters that conveys what the email is about.

Make sure you are building your list fast enough that having an expected unsubscribe rate is something you can overcome.

Have really nice plain text looking emails.