Category Archives: Startups For the Rest of Us

Supporting 700+ services w/ Wade Foster

Episode 327 | Supporting 700+ services w/ Wade Foster

Date: 2017-02-14

Link: Startups for the Rest of Us


Find forums with people who have a like problem.

(The integration) is so needed that they took the time to write on a forum about it.

Cut off the problem areas before they get big enough to cause a real issue.

As your company grows (as CEO) you have to work harder to get the insights you learned through osmosis in the past.

Building a Local vs. a Remote Team

Episode 326 | Building a Local vs. a Remote Team

Date: 2017-02-07

Link: Startups for the Rest of Us


By having a remote team you can hire the best people regardless of location.

You will solve problems faster if you (and your coworkers) are all in the same location.

Governments don’t consider smaller businesses or ones that operate entirely online (when it comes to taxes) because it is not their concern. They have never caught up with the times of doing sales on the Internet.

Be careful hiring employees in any random state.

Not everyone is able to work remotely for sustained periods.

Building a Killer Email Launch Sequence

Episode 325 | Building a Killer Email Launch Sequence

Date: 2017-01-31

Link: Startups for the Rest of Us


Startups for the Rest of UsYour opener needs to be really engaging otherwise they won’t keep reading.

Use a lot of “you” words (to talk to the reader).

Add on social proof.

Offer a money back guarantee.

The entire purpose of a sales letter is to move someone from where they are today into the position where they are going to take that next step and become a customer.

The more emails you send the more money you make but you also get more unsubscribes and complaints.

Your offer needs to have a reward and be time-limited.

Do not wait until the day before (your launch) to start writing your emails.

Don’t do launches over the weekend because people are not at their computer as much.

If you don’t send emails, or only send one, it is a 5X or 10X difference in results for your launch.

A solid email list is 20% to 60% open rate.

Idea Validation & Risk Avoidance

Episode 324 | Idea Validation & Risk Avoidance

Date: 2017-01-24

Link: Startups for the Rest of Us


Startups for the Rest of UsYou’re never going to be 100% sure (that your product will be a success).

Are you solving a problem that people actually have? If you already have people that prepaid you are probably past this point.

Who are you solving the problem for and who is paying for it? These are often two different people (e.g. a business owner pays for it but the marketing guy uses it)

Are they willing to pay for it?

Who is searching for the answer to this problem? How are they searching?

How hard is it for (a customer) to get value from your product?

What roadblocks are there before (someone can use your product)? How do they get data into it (from their existing systems)?

Your launch day should be your biggest revenue day of your first six to twelve months.

It is easier to enter a market and find a position than it is to enter a whole new market.

Try to find ways to disprove your idea.

It is easy to make assumptions and not realize that.

Funding, Acquisitions, Firing and More Listener Questions

Episode 323 | Funding, Acquisitions, Firing and More Listener Questions

Date: 2017-01-17

Link: Startups for the Rest of Us


Selling a company (in a strategic acquisition) will get you three to seven times revenue.

You can use Stripe Atlas to set up your company in the U.S. if you are not a resident.

One you need to become a micromanager then that is a breaking point as (the employee) is hurting your business more than they are helping.

Sometimes you need an external force to push you in a direction.

Sex & Software (Mike-Interview with Brianna Wu)

Episode 322 | Sex & Software (Mike-Interview with Brianna Wu)

Date: 2017-01-09

Link: Startups for the Rest of Us


Startups for the Rest of UsWomen prefer to be called women (rather than female coders).

If you are asking somebody if they are male or female (on a form) preface with a couple of sentences as to why you are asking.

You are dealing with a culture of men who genuinely believe they are too smart to be sexist but have aggressive tendencies.

When talking (about women’s issues) men are so quick to turn the conversation to themselves and how it affects them.

We are missing a more constructive way to move forward.

We have to get past the point where our own comfort is our highest priority.

The features that get into a product are the ones your team cares about.

We need to own these problems instead of minimizing them.

A woman’s experience is discounted compared to a man’s.

H.R. exists to protect the company–not protect the woman.

The threat of sexual assault is something that men never have to think about and women have to think about all the time.

How to Take Your SaaS Upmarket

Episode 321 | How to Take Your SaaS Upmarket

Date: 2017-01-03

Link: Startups for the Rest of Us


Startups for the Rest of UsWhen you go upmarket you need a lot fewer customers to grow a lot faster.

(When going upmarket) you’ll have to deal with committees who make decisions and questions about terms of service and legal structure. You’ll have to spend time upfront creating the right answers. They will expect a lot more handholding.

It can be months before you get the first check so make sure you have the runway to make that work.

You can’t be selling to large customers and charging them $30 or $50 a month because the ROI doesn’t work. The time to deal with them is so substantial.

Have your phone number on the top of your page.

Get a virtual phone number with Skype or Grasshopper.

Questions that come up in the middle of the demo are questions you want to write down so you can have a better answer for them.

Don’t do custom work.

There are some questions a company will ask solely because they want to hear an answer. Not because they care what the answer is.

Questions about the Technical Side of SaaS

Episode 319 | Questions about the Technical Side of SaaS

Date: 2016-12-20

Link: Startups for the Rest of Us


Startups for the Rest of UsCreate a two-week calendar reminder to log in and look at your billing (for your infrastructure).

If you combine your marketing site with your app (as a single git project) then you almost need a developer to make any marketing site changes which is not the best position to be in.

Do a partial daily backup and a weekly full backup.

You don’t want to over-engineer your SaaS app when you have 20 customers.

Test your backups.

Gmail and Yahoo look at your open rates and if they are crappy they penalize you by sending you to the promotions tab.

There are three general classifications of email. The first is commercial. The second is transactional (emails you receive when doing business with someone such as receipts and follow up emails), and the last is other.

Our Goals for 2017

Episode 318 | Our Goals for 2017

Date: 2016-12-13

Link: Startups for the Rest of Us


Book: Micro-SaaS eBook

You can help (onboard) but you can’t make them do certain things.

You can 10x your signups if you build a sequence and build anticipation (leading up to your launch date for people who have signed up to be notified about your launch).

Planning product roadmaps is really difficult.

It is hard to maintain a goal every single week.