Category Archives: Smart Passive Income

Broke on a Friend’s Couch to Successful Entrepreneur with Dwight Peters of BackersHub

SPI 117 : Broke on a Friend’s Couch to Successful Entrepreneur with Dwight Peters of BackersHub

Date: 2014-07-10

Link: Smart Passive Income

 

Really find your client’s pain point. What is keeping them up at night?

Create a product that is aligned with what your clients want.

60% of Kickstarter revenue comes from repeat backers.

Whatever you’re doing right now do it right now.

Start faster.

Try not to overthink everything.

Create tiers. Give people different options of value.

Start small and move quickly.

Monetize ASAP.

If you have competitors that is okay because that means there is a market for what you are doing.

Copywriting Tips and Formulas with Kevin Rogers

SPI 116 : Copywriting Tips and Formulas with Kevin Rogers

Date: 2014-07-03

Link: Smart Passive Income

 

There is no one size fits all formula for copywriting.

Imagine yourself having a conversation with who you expect to be your most bitter or cynical prospective customer. Write down what you would respond with to their questions and objections.

Bullets are a really essential part of copywriting.

Bullets often become great heads, subheads, or subject lines in emails.

If you just read the subheads in a good sales letter you can pretty much get the gist.

A lot of people come to an offer when they are in pain.

When a lot of teaching is going on is the best kind of copy.

It is all about context and being transparent and honest.

Great bullets often come from what things aren’t.

You need to get attention. Then you need to make a connection. Then you need to inspire them to take action.

The connection is the most difficult part.

Know. Like. Trust.

The human attention span is eight seconds.

Joke Formula: Identity. Struggle. Discovery. Suprise.

Marketing Formula: Identity. Struggle. Discovery. Results. Call to Action.

Misdirection is bad. You’re trying to establish trust.

The way to win over a stranger in any situation is to be honest and vulnerable.

Any time you are drawn into something save it or snap a picture of it with your phone.

Book: Headless Body in Topless Bar

Everybody wants to sit and read a well-written story.

The best way to write a headline is to have a headline to write about.

You have to be testing all of the time.

The only judgement that matters if people are clicking and taking action on it.

The biggest headline mistake by far is trying to close the deal in the headline.

The headlines only job is to get the next line of text read or your video watched.

9000 Unread Emails to Inbox Zero: My Executive Assistant Shares How We Did It (And How You Can Too!)

SPI 115 : 9000 Unread Emails to Inbox Zero: My Executive Assistant Shares How We Did It (And How You Can Too!)

Date: 2014-06-28

Link: Smart Passive Income

 

It is a difficult thing to change your mindset and work habits to come around to inbox zero.

Sometimes you have to declare email bankruptcy.

Have specific folders.

Have high-priority folders.

You have to be able to deal with a lot of different communication styles.

Turn off email notifications on your phone.

Only get email when you want it.

zenhabits.net

Book: Getting Things Done

User Stories and BIG Project Production with My Team!

SPI 114 : User Stories and BIG Project Production with My Team!

Date: 2014-06-19

Link: Smart Passive Income

 

It is important to have the developer in there early on because it gives the developer context on what they are actually building.

You shouldn’t put all of the bells and whistles in the first iteration.

Great ideas don’t turn to vapor and disappear.

Slack is a great tool for team communication.

Email is a black hole for communication. You can’t keep track of a project’s communication through it.

There are always bumps in the road.

agilemanifesto.org

There is never, ever a product that starts and ends the way it was supposed to.

There is always going to be bugs. It is never going to be perfect.

After you create pay attention to what you just did and how it is affecting people.

Make sure the user enjoys the experience. Every detail counts.

Work hard. Finish things.

Make stuff happen.

How Matt Donley Quit to go Full Time with His Side Gig – Even Though He’s Not an Expert

SPI 112 : How Matt Donley Quit to go Full Time with His Side Gig – Even Though He’s Not an Expert

Date: 2014-06-06

Link: Smart Passive Income
Have the mindset of what you want your site to look like when you’re successful and then act like you’re already succeeding.

Focus on putting up the best content.

Set your bars on what you want the quality to be at.

Build up a brand and an audience before you create your own product.

You need to know how to learn. You need to be able to break things down to be able to teach it to somebody.

You can teach stuff you don’t know as long as you do the proper research and put yourself in the shoes of the people that don’t know.

If you build an authority site you’re going to rank on so many other things.

Break things down into smaller chunks.

The Life of a Brand New Visitor

SPI 111 : The Life of a Brand New Visitor

Date: 2014-05-31

Link: Smart Passive Income
Not everyone who lands on your site lands on your homepage.

Every page counts.

Every page could be a first impression.

Recognize where people are coming from and where on your site they are going.

The moment people arrive at your site show them they are in the right spot.

If you can define the problem better than your target customer then they will automatically assume you have the solution.

The description of your page in the Google results is so important.

The headlines of your posts are incredibly important.

What is their first seven second like on your site? That is the time you have to show visitors that it is the place they need to be.

The speed of the page matters.

What is the first step you want (your visitors) to take?

Have a getting started page. It is as important as a resources page.

If you don’t give people incentive to move around they’re going to leave. That will give you a high bounce rate.

Make sure your content is formatted in a way to keep people going. They scan when they read things online.

Visit your site on a mobile device. What is that experience like?

Don’t leave them hanging. You don’t want to give your audience a reason to leave.

Don’t end your posts with a long awkward pause. Ask questions. Give an opinion. Continue the conversation.

At the end of your posts link to other posts or ask for an email subscription.

The “Thank You” page (after an email subscription) is the most underutilized page on a blog. It should be “thanks – here is more” or “thanks – here is something awesome that can help you right now”.

Surprise your audience.

Go out of your way.

Do something unexpected for your audience or subscribers.

The two most powerful words in the English language are “thank you.”

Unexpected things are what get people to feel really special.

Tim Ferriss on Podcasting, Productivity, Experimentation and If He Had to Start Over

SPI 110 : Tim Ferriss on Podcasting, Productivity, Experimentation and If He Had to Start Over

Date: 2014-05-24

Link: Smart Passive Income

 

Apply the 80/20 principle to your skillset.

You can’t optimize something you don’t ship.

Maximize per hour output.

Deconstruct problems to find non-obvious solutions.

Book: The Effective Executive

Process your email offline to reduce anxiety.

Anxiety is the antithesis of creativity.

The only way to get to inbox zero reliably is to reply to less email.

Focus on your strength (for marketing).

It has never been easier to start a company.

Read Kevin Kelly’s “1,000 true fans.”

From Personal Trainer to Successful Self-Published Author and Podcaster with Vinnie Tortorich

SPI 109 : From Personal Trainer to Successful Self-Published Author and Podcaster with Vinnie Tortorich

Date: 2014-05-16

Link: Smart Passive Income

 

Book: What Would Google Do?

The core of what you do online is provide value.

You can’t scam people. You don’t want to scam people.

Be honest with yourself, be honest with people, and you’re going to succeed.

It is not going to happen overnight.

8 Things That Pat Flynn is Struggling With Right Now

SPI 108 : 8 Things That Pat Flynn is Struggling With Right Now

Date: 2014-05-08

Link: Smart Passive Income

 

Ask your audience what they’re struggling with.

We each have things we can specialize in.

When you start to get haters that means you’re doing something right.

You’ve got to stay focused. Focus on one thing at a time.

What are you saying no to when you’re saying yes to something else?

Mediocre content is not good.

The idea of becoming successful is something that some people fear.