Category Archives: Bootstrapped with Kids

Mapping, Blog to Email, and the End of the Google Keyword?

Episode 25: Mapping, Blog to Email, and the End of the Google Keyword?

Date: 2013-09-27

Link: Bootstrapped With Kids

 

Send links to valuable old, valuable blog posts to your mailing list.

Email is the number one thing to do for driving revenue.

Collect as many email addresses as you can.

Provide value through them to drive people back to your site again and again.

Content Automation, Improving your Inbox Hit Rate, and the Common Mistake of Building before Selling (we’re guilty)

Episode 23: Content Automation, Improving your Inbox Hit Rate, and the Common Mistake of Building before Selling (we’re guilty)

Date: 2013-09-13

Link: Bootstrapped With Kids

 

Data.gov to find lots of data for blog posts.

Tell your mailing list subscribers (that use gmail) that they’ll want to move your email from the promotions tab to the primary tab to make sure that they’re not going to miss the great value you’re delivering.

Get your sales pitch up.

Get your mailing list going.

Try and sell upfront.

Abuse, a Teardown, and Reducing Churn

Episode 17: Abuse, a Teardown, and Reducing Churn

Date: 2013-08-02

Link: Boostrapped with Kids

 

Present your value proposition.

Bootstrapping is a pretty specific skillset.

Instead of learning would you rather be earning?

At some point you’ve got to sell.

Don’t stop short.

You have to go through and prove that people aren’t going to buy it.

People don’t like open text fields on questionnaires.