Episode 228 | 9 Must-Read Books for Founders
Each chapter of Traction covers an approach for marketing your startup.
(Remote working) is about the kind of people you hire. If you can’t see somebody you don’t know if they are working but even if you can’t see them how do you know if they aren’t sitting there playing solitaire.
Book: SaaS Marketing Essentials by Ryan Battles
Book: Work the System
It is so much easier to have a document people can go to if they have questions about how to do something.
Book: The Ultimate Sales Letter
Book: The Ultimate Sales Machine
Book: Zero to One
Book: The Guide to the Good Life