10 Ways to Use Engineering as Marketing

Episode 250 | 10 Ways to Use Engineering as Marketing

Date: 2015-08-18

Link: Startups for the Rest of Us

 

Startups for the Rest of UsBook: 80/20 Manager

Find your unique selling proposition.

Think if there is a free version of your product you can offer.

See if you can show a demo of your product’s abilities.

Show the benefits without forcing the commitment.

Show–not tell.

Advertise your product through your own customers.

Use a microsite to tell a story.

Use a public demo.

Implement a referral program of some kind.

Anything you do like a Powered By logo is very powerful.