Episode 250 | 10 Ways to Use Engineering as Marketing
Book: 80/20 Manager
Find your unique selling proposition.
Think if there is a free version of your product you can offer.
See if you can show a demo of your product’s abilities.
Show the benefits without forcing the commitment.
Advertise your product through your own customers.
Use a microsite to tell a story.
Use a public demo.
Implement a referral program of some kind.
Anything you do like a Powered By logo is very powerful.