How to Pitch

TMBA393: How to Pitch

Date: 2017-06-15

Link: Tropical MBA


Tropical MBA(Open up your cold email) with an introduction and some social proof.

Be clear about what you want.

Pay attention to how (your recipient) operates.

If you are going (an email) pitch then imagine how successful you would be if you did it face to face.

Take the time to understand who you are talking to.

Don’t tell people why it is going to work–show them.

There is a virtue about being clear about what you want.

Understand relevance–understand your audience’s key triggers. Understand what part of their life or business you are intersecting with.

What is the key contraint your target is experiencing at that intersection?

Have respect.

Show appreciation.

Breaking Up is Hard to Do

TMBA391: Breaking Up is Hard to Do

Date: 2017-06-01

Link: Tropical MBA


It is really important to separate ownership from your role in the business.

A lot of the things that keep people on the same page are the random trivial moments–the spontaneous things that come up when you are around people a lot.

To launch a business that is scalable it is easier to do it with a partner.

Maintaining a relationship over the long haul is a big challenge.

There are a lot of things that are painful about running businesses.

How to Get Better at Sales

TMBA390: How to Get Better at Sales

Date: 2017-05-25

Link: Tropical MBA


Tropical MBASelling starts by communicating with people.

A lot of times if you are having a hard time selling something it is because the product is confusing and needs to be simplified.

The first question(s) when selling is what am I selling and how is it going to help people?

What you focus on the most becomes real to you.

Stop hanging out with Internet marketers.

The only way to do your value proposition is to think about what your client is going to get by delivering to their customer.

Increase your price 20% every time you make a pitch.

Make one appointment per day with your prospective market.

Make a direct offer to your market for your service that is relevant, provides a specific service with a benefit, that is time-sensitive, and has a level of scarcity.

Question 1: What do you want?

Question 2: Why is it important?

Question 3: What is stopping you?

Question 4: Here are a couple of things that might help. Which of these things do you think are a great idea?

Question 5: What is it worth to you?

Question 6: If I can show you an investment (or fee) that will make that pay for itself is it okay if I can show you how we can work together to put that into place?

Make an invoice go to the client that they need to pay to get started.

The two most common objections are, “I need to think about it” and “I don’t have the money.”

“I need to think about it” is a clarity issue.

Money should not be an obstacle. If people are committed to an idea enough they will find the money.

You are going to need to ask people on average seven times to make the purchasing decision.

How Can I Get Started on My Own Business?

TMBA389: TMBA Mailbag: How Can I Get Started on My Own Business?

Date: 2017-05-18

Link: Tropical MBA


Tropical MBAIf your goal is to develop a successful business then you need to develop habits that help you do that.

Can you consistently take action towards your goals? That is all that counts in business.

The clearest path to developing your own ideas is to go work for someone developing similar ideas.

A lot of the same problems that existed at your job still exist when you are an entrepreneur.

If you feel like you are missing a business idea what you are actually missing is relationships.

Some of the most successful people never went to school.

Do not give yourself any other option than to succeed. Keep that as your mindset.

You can’t make people take action.

Why We Need Strong Towns

TMBA388: Why We Need Strong Towns

Date: 2017-05-11

Link: Tropical MBA


Learning things you don’t know leads you to questioning things you do know.

When we build things now we do it on the back of debt. (for governments, for families, for future generations)

If your city is not growing you’re dying.

The investments that actually build wealth in a place are the ones that get to the core of quality of life.

The Art of Stress-Free Productivity

TMBA387: The Art of Stress-Free Productivity

Date: 2017-05-04

Link: Tropical MBA


Tropical MBAIt is very rare that you meet a successful person who doesn’t get a lot done.

We will be the first generation to be defined by what we say no to. (quote from Paul Graham)

Do 90-day sprints.

Don’t invest a bunch in something that is not going to work.

Book: The Twelve Week Year

A lot of the resistance to focusing on one thing is emotional.

Plan with goals. Build with habits.

It would be hard to make a thousand sales calls and not get decent at sales.

Organize your weeks with protected areas of deep work.

Use courage and wisdom, and not labor, to make money.

Should You Base Yourself in Andorra or Panama?

TMBA386: Should You Base Yourself in Andorra or Panama?

Date: 2017-04-27

Link: Tropical MBA


Tropical MBAAustin has the highest density of entrepreneurs doing interesting things (in a place that is) accessible.

Andorra is a small country between Spain and France.

France and Spain have economic problems.

Andorra has a really clear residency program.

Panama is the most cosmopolitan place in Central America.

The Panama Canal is the world’s greatest shortcut. It changed the world of trade.

A lot of people are complacent everywhere.

To Headquarter or Not to Headquarter?

TMBA385: To Headquarter or Not to Headquarter?

Date: 2017-04-20

Link: Tropical MBA


Leases make you take too much space for too long in a world where you cannot predict anything.

There are some people who are foxes (has many things and moves between topics) and some people that are hedgehogs (has one big thing).

Most of the world are not startups.

The story of the last 125 years is a story of urbanization.

Cities are 24/7 integrated lifestyle spaces.

Are You an Imposter?

TMBA384: Are You an Imposter?

Date: 2017-04-13

Link: Tropical MBA


If you want your business to be at all successful you need to be able to ignore the shit.

It is human nature to want to think we are the reason (our business) is successful rather than being in the right place at the right time.

Do not measure yourself against others.