Building a Killer Email Launch Sequence

Episode 325 | Building a Killer Email Launch Sequence
Date: 2017-01-31
Link: Startups for the Rest of Us
Startups for the Rest of UsYour opener needs to be really engaging otherwise they won’t keep reading.
Use a lot of “you” words (to talk to the reader).
Add on social proof.
Offer a money back guarantee.
The entire purpose of a sales letter is to move someone from where they are today into the position where they are going to take that next step and become a customer.
The more emails you send the more money you make but you also get more unsubscribes and complaints.
Your offer needs to have a reward and be time-limited.
Do not wait until the day before (your launch) to start writing your emails.
Don’t do launches over the weekend because people are not at their computer as much.
If you don’t send emails, or only send one, it is a 5X or 10X difference in results for your launch.
A solid email list is 20% to 60% open rate.