How to Influence Decision Makers on Your Pricing Page

Episode 275 | How to Influence Decision Makers on Your Pricing Page
Date: 2016-02-09
Link: Startups for the Rest of Us
 
Startups for the Rest of UsHighlight a default plan for your user.
Enterprises are not going to sign up for (smaller plans).
If you try to do too much on your page it is going to hurt the level of signups that you get.
If they are enterprise they probably want to see a demo before they do anything else.
You can deemphasize other navigation options (on your pricing page).
Mitigate the risk to the user for signing up.
With trial length go as short as possible so you can run the most split tests.
GIve refunds. Chargebacks are expensive and a pain.
On the pricing page if you are displaying FAQ questions then make them relevant to the pricing tiers.
How to use a product or specific feature should not be on your pricing page.