The Amazon Gold Rush

TMBA324: The Amazon Gold Rush
Date: 2016-02-18
Link: Tropical MBA
 
Tropical MBAYou can ship your own merchandise or you can use Amazon FBA where they do all of the work.
If Amazon damages or loses your goods then they pay you.
Nobody wants to buy anything on Amazon that doesn’t have any reviews.
You have to innovate. You can’t just go to Alibaba and find a product. You have to make a small change and take on a little more liability. Those are going to the people who are going to stick around and make it to the next level.
Amazon is a more sophisticated type of buyer (over eBay).
40% of product searches start on Amazon.
You want keywords that are relevant to everything.
You don’t want photos that look like they were taken out in your garage.
You want to answer any questions a user might have about an item.
15 reviews at a minimum is required.
Conversions get better at 20 reviews.
It is important to not underestimate the amount of capital to get started.