Productized #3 – An Expert’s Advice

TMBA321: Productized #3 – An Expert’s Advice
Date: 2016-01-28
Link: Tropical MBA
 
Tropical MBA(Productized services are when) use choose one thing you can do over and over for a broad range of clients and charge a flat fee for it.
It can seem very limiting to stop doing 80% of what you do and start focusing on 20% of what you do but that is what enables you to have something to sell.
One thing that freelancers lose (when starting a productized service) is jumping on the shiny new thing.
Focus until it hurts.
You can get hung up on building the product. You can spend too much time on that before getting in front of customers.
Launching a productized service launches your brand.
One of the things about entrepreneurship as a career is that you are building a skillset that transfers.
Look at who is the customer you are trying to serve and what is a top priority problem they have that you are also qualified to build a solution for.
It is really easy for entrepreneurs to get lost in the weeds.
Entrepreneurship isn’t about knowing the right things. Entrepreneurship is about doing the right things.