Finding Your Competitors’ Customers, Pre-validating a WordPress Plugin, How to Hire a CTO, and More Listener Questions

Episode 249 | Finding Your Competitors’ Customers, Pre-validating a WordPress Plugin, How to Hire a CTO, and More Listener Questions
Date: 2015-08-11
Link: Startups for the Rest of Us
 
Startups for the Rest of UsGo after businesses because they are going to be more likely to pay you than other group.
Having broad appeal is bad early on. You really want a narrow, narrow focus so you can get a small group of people in there that love, love the product. From there you can branch out and go broadly later.
Freemium off the bat upfront is going to hurt more than it will help.
Do not build your own storefront.
Validation is about gathering information.
With a WordPress plugin you cannot validate it until you build a free version.
Ship small, ship often, and ship all the way to production.
If you don’t have product market fit then your trial sign up to paid subscription pipeline is going to be approximately zero.
Once you find a scalable business model you need to execute.