The One Where a Business Starts on the Show

TMBA307: The One Where a Business Starts on the Show
Date: 2015-09-24
Link: Tropical MBA
 
Tropical MBAThere are some pretty clear upsides and some pretty clear downsides to starting a productized service business.
You’re almost a consultant in the beginning.
SWAS: Software With a Service (where you use a product to deliver a productized service)
Fives steps are:

  • Identifying a market problem.
  • Identifying your business goals.
  • Crafting your offer.
  • Developing your logo and branding.
  • Delivering your service.

After you’ve spent a certain number of years in an industry and honing your skills you start to realize there are best practices.
Freelancing and consulting can both become kind of a trap.
To get a business started you really need a couple of anchor clients to see what they need.
Every business starts with a sales letter.
It is important to work directly with the anchor clients and to document that process.