TMBA307: The One Where a Business Starts on the Show
Link: Tropical MBA
There are some pretty clear upsides and some pretty clear downsides to starting a productized service business.
You’re almost a consultant in the beginning.
SWAS: Software With a Service (where you use a product to deliver a productized service)
Fives steps are:
- Identifying a market problem.
- Identifying your business goals.
- Crafting your offer.
- Developing your logo and branding.
- Delivering your service.
After you’ve spent a certain number of years in an industry and honing your skills you start to realize there are best practices.
Freelancing and consulting can both become kind of a trap.
To get a business started you really need a couple of anchor clients to see what they need.
Every business starts with a sales letter.
It is important to work directly with the anchor clients and to document that process.