Email List Building From Zero to 1,000: Part I

Episode 238 | Email List Building From Zero to 1,000: Part I
Date: 2015-05-26
Link: Startups for the Rest of Us
 
Startups for the Rest of UsAn email list works in so many situations.
People don’t usually go to your site and click the buy now button.
0-10 Tier
You have to have a basic idea of what your value proposition is.
You have to set expectations and be able to deliver on those expectations.
You have to know what you are using the list for.
Have an email crash course or do a top ten tips.
You have more lead way with a email course than with a free ebook.
Ask your friends and colleagues and send them your basic value proposition in email and ask them if it would be something they would be interested in hearing more from you about.
You only want people on your list who are going to have some type of interest in what you are doing.
11-25
In this tier you need to start iterating on your value proposition and start using more landing pages.
Start engaging with people on your list. Start asking them, “What are your challenges with X?”
Draft a welcome email or autoresponder series where you introduce yourself and try to start delivering value to your subscribers.
Keep the list warm.
Collecting your list doesn’t do you any good if you don’t email them.
Have your emails come from you.
26-100
This is where things start getting a little harder.
You need to start adding automated questions to your auto-responder.
You have to wait until you start receiving replies from people and then you start crafting message directly related to the challenges people are having. You can’t know those things in advance.
Start adding more emails to your evergreen sequence or you start doing more campaign emails.
For a launch list email once every six weeks.
Ask your subscribers to share the fact your mailing list exists with their friends.
Adding a p.s. to your email signature can help drive traffic.