Breaking through SaaS Plateaus with Ruben Gamez

Episode 231 | Breaking through SaaS Plateaus with Ruben Gamez
Date: 2015-04-07
Link: Startups for the Rest of Us
 
Startups for the Rest of UsThe first plateau is higher if the price point for the product is higher.
Getting to product/market fit is harder than you think.
When it is just you you need to focus on one thing.
You need to get enough volume (of trials) before optimizing.
You can’t optimize your way into a $10,000 a month business.
You are probably not going to get pricing right when you launch.
It the first few weeks or months is when you need to be testing pricing the most.
You can forecast when you are going to plateau.
Unless businesses have zero churn they are going to plateau at some point in time.