How to Run a Paid Advertising Campaign

Episode 225 | How to Run a Paid Advertising Campaign
Date: 2015-02-24
Link: Startups for the Rest of Us
 
Startups for the Rest of UsKnow what your target cost of acquisition is.
If you don’t have a lifetime value of at least $100 then it is hard to do paid acquisition.
Retargetting is something you want to have in place before running paid ads.
You don’t want to go through the process of trying to optimize before you start.
Give more time to (setting up paid acquisition) than you think you need.
To start pick a single channel and educate yourself on it.
Only test one channel at a time.
Document things.
As a rule you can’t post an ad and expect it to work forever.
Do not trust the metrics they give you.
Facebook and Twitter use “engagement” which is not necessarily a conversion for you.