Trust Signals for Your Website

Episode 205 | Trust Signals for Your Website
Date: 2014-10-07
Link: Startups for the Rest of Us
Startups for the Rest of UsYou have this vision of what your product is supposed to be and then there is reality–what the customers actually want. You have to balance between those two things.
Find the minimum path to awesome.
Heavily script the onboarding process.
People don’t buy things from websites they don’t trust.
You have to establish trust on your website.
Trust is grounded in ability and integrity.
People will trust you more when you come out with something that looks really sharp.
Book: Don’t Make Me Think
Book: The Non-Designers Design Book
Don’t serve up ads on a corporate website.
Be careful about using stock images in place of people you have pictures of.
About pages get a fair amount of traffic.
Choose the things that are important and put them in the top nav. Move everything else down below the fold, into the footer, and in other pages.
Think of all of your content as if first time visitors are looking at it.
In your copy use “You” rather than “We”.
Show contact information for your company.
If it feels very safe to write then it is junk.