How to Run A Successful Webinar with Brennan Dunn

Episode 209 | How to Run A Successful Webinar with Brennan Dunn
Date: 2014-11-04
Link: Startups for the Rest of Us
 
Startups for the Rest of UsRealize what the goal of the webinar is both for you and the audience.
Even if you’re trying to sell something the webinar should be valuable in its own right.
If they’re not ready to buy now they might be ready to buy later. If you turn it too much into a sales pitch then they might get turned off and you lose them as a future customer.
The target audience should learn something.
Hangout On Air for webinars. It automatically records everything.
Give people something of value immediately.
(On signup page) don’t have too much stuff that is keeping people from opting in.
Showup rates are very, very minimal.
You need to get people excited.
There needs to be some sort of urgency factor.
You need to have an event that is informative, educational, and, most importantly, really ties in with the product you’re trying to sell.
If you have a small list it might be helpful to turn off the autoresponders and email people manually.