How To Productize Your Service with Brian Casel

Episode 208 | How To Productize Your Service with Brian Casel
Date: 2014-10-28
Link: Startups for the Rest of Us
 
Startups for the Rest of UsA productized service is one that runs systematically and continues to grow with or without your direct involvement.
Look for businesses with money to spend.
Work on your business and not in your business.
The three steps to productizing:

  1. Standardize (Focus on one way of doing things)
  2. Streamline your processes
  3. Documentation

The most important thing (for marketing) is knowing your customer.
Talk to your customers and then use their language on your landing page.