Traction: A Startup Guide to Getting Customers (with Guest Gabriel Weinberg)

Episode 199 | Traction: A Startup Guide to Getting Customers (with Guest Gabriel Weinberg)
Date: 2014-08-26
Link: Startups for the Rest of Us
 
Everybody should take a 48-hour (retreat) by themselves at least once a year.
Prequalify people early.
Book: Traction: A Startup Guide to Getting Customers
Traction trumps everything.
Traction is sustainable customer growth.
Traction is growth.
If you don’t have growth in a startup you don’t have a startup.
Your key metric should be growing up and to the right.
B2B and B2C companies often get traction from the same mechanism.
Engineers already have a predisposition to focus on the product.
The first step (in identifying marketing channels) is brainstorming.
Any good marketing channel eventually saturates for you.
Spend 50% of your time getting traction. It is just as important as product development.
You generally want to go where your competition isn’t (for marketing channels).
Some things might work in phase one of your startup but they won’t work in phase two or phase three.
For every platform there is usually a company, or multiple companies, that solves things the platform company didn’t think to do.