How to Perform an SEO Health Check on Your Website

Episode 198 | How to Perform an SEO Health Check on Your Website
Date: 2014-08-19
Link: Startups for the Rest of Us
Look at manual actions under Google Webmaster Tools.
Review crawler errors.
If you have a lot of content have a site map.
Review any site messages that come up.
Most SSL certificate vendors offer free reissuing of certificates.
Bing Webmaster Tools.
Bing gives you the actual search queries.
Put in a calendar reminder to look at Google and Bing webmaster tools once a month.
Google Analytics.
Compare traffic of last week to last month.
If you don’t have landing pages then you need to make some.
You can set up alerts in Google Analytics to alert you to traffic nosedives.
Disavow shady inbound links.
Check your domain authority using Moz’s Open Site Explorer.
Google takes away ranking points for a slow website.
tools.pingdom.com
seositecheckup.com
quicksprout.com
There is always something new you don’t know about.