Customer Acquisition Plans for Bootstrappers

Episode 200 | Customer Acquisition Plans for Bootstrappers
Date: 2014-09-02
Link: Startups for the Rest of Us
Figure out things that are necessary but aren’t necessary for you to do. Get somebody else to do them.
Most business plans are crap.
A customer acquisition plan is different than a marketing plan.
Build, test, deploy, measure, fix what is broken, then repeat.
You can only optimize a page so far.
You need to be able to measure your progress towards your high level goals and your milestones along the way.
Work backwards from your goals. (e.g. how many customers do I need to reach my revenue goal?)
Customer contacts made is the number of emails you’ve sent that have actually been opened.
Just because you have an email address doesn’t mean you have a good lead.
The volume of your email list is less important as your price goes up.
You need to understand what your sales funnel looks like.
If you don’t understand what your sales funnel looks like it is hard to fix it.