How to Craft a Great Story for Your Product or Service

Episode 195 | How to Craft a Great Story for Your Product or Service
Date: 2104-07-29
Link: Startups for the Rest of Us
 
People tend to remember stories.
Stories get people talking if they’re told well and told consistently over a long period of time.
The Hero’s Journey.
Start the story with success.
Turn against the status quo–what did you want to change about your identity or the prior world.
What is the insight?
If you don’t have struggles then you’ll rarely have insights worth anything.
Choose your point of view.