Softening The Blow When Your Product Bombs

FA161 – Softening The Blow When Your Product Bombs
Date: 2013-08-22
Link: The Foolish Adventure
You need to figure out whether the product bombed or the marketing bombed?
Sell them what they want. Give them what they need.
There are two reasons somebody says something is too expensive. One is that they are not the right customer. The second is you didn’t communicate the value properly.
Price anchoring is important especially when you’re talking about information products.
One way we determine a good product is if it looks good.
People are not fools.
Putting the effort in to create a great product is crucial to succeeding.
Failure is simply what you compare things to.