How to Make Your SaaS App More Contagious

Episode 192 | How to Make Your SaaS App More Contagious
Date: 2014-07-08
Link: Startups for the Rest of Us
Book: Contagious
Book: The Hard Thing About Hard Things
Find inner remarkability. What is your purple cow?
Leverage game mechanics. Get customers or users to compete.
Have customers compare results.
People take pride being on a leaderboard.
You need a critical mass if you’re going to aggregate stuff from your customers.
Make people feel like insiders.
People want to follow a crowd in general.
What about your app is observable by the public?
People remember stories.