When to Ask Your Customers for Credit Cards

Episode 179 | When to Ask Your Customers for Credit Cards
Date: 2014-04-08
Link: Startups for the Rest of Us
 
Write tests.
The more test coverage you have the more confidence you’ll have to modify existing features.
You should ask for credit cards up front.
Asking for a credit card filters out people who aren’t serious.
The people who don’t enter credit cards are way, way less qualified.
If you ask for a credit card up front you should email every customer before their trial expires and let them know that their card is going to be charged.
People that enter their credit card up front have a higher trial to paid conversion.
End-to-end conversion rates with credit cards are lower.
You can’t treat free trials as if they were a black box. You really need to engage with your customers.
Proactively reach out to as-risk customers to offer help.
It is tempting to stop asking for a credit card up front to open up the funnel.